That time of year is here again.
Tax refund season!
Your W2’s have come in the mail and you are off to file your taxes and get that refund money.
You have been eyeing that new shirt, that new car, that vacation, those new shoes for MONTHS! Soon a deposit will hit your bank account and you will finally be able to afford it. Ready to shop till we drop… right?
For a long time I have seen friends, family members, and colleagues spend their tax refunds on luxury items from nice new material items to vacations. The money comes...and then the money goes. Then tax season is over. May rolls around and everyone is back to living paycheck to paycheck wishing for some disposable income.
Well friends, that dreadful cycle can end this year!
This year you need to invest that tax refund so that it will make money for you throughout the year.
“But Georgie, I don't know anything about investing money”
That's totally fine because with modern day technology everything is a Google search or a Youtube video away. In this post, I will go over 5 different ways you can invest your tax refund so that in a few months from now your $2,000 investment can grow to $4,000 or more!
1. Start an online business
There are various online businesses you can start from a clothing store to a drop-shipping service. Starting a business is one of the more risky investment options because you cannot just start the business and expect it to run itself ( unless you are in a position to hire someone to run it ). That initial investment is getting your business set up, plus adding some automation features will give you the leverage you need to generate passive income. For example with a drop-shipping business, once you set up all the automation, people can order products and it gets shipped directly to their house without you ever having to touch any products. But the key is putting in the hours of work to set up those systems.
You can attend the GSD University to see our online classes that goes over setting up a business.
2. Invest usingRobinhood
Robinhood is an app where you can purchase stocks without additional charges. You just buy the stock for their actual price. This is a great app used by both beginners and experts who want to invest. What stocks should you invest it? Think about what companies are currently growing in demand, what companies do you work with? what companies do you purchase from? You can also see stock trends and growth rates on the app. It even shows you how much a specific companies stock has grown over the years. Start out slow and watch your stocks grow. Sign up here http://share.robinhood.com/georgig
Related Article: Combatting Financial Anxiety Part 1
3. Invest Using Acorns
Acorns is similar to Robinhood where you invest your money into stocks but the difference with Acorns is that it selects the investments for you. The way Acorns works is that they round up your purchases to the next dollar and then invest the rounded up excess. For example, you purchase a cup of coffee for $1.21. Acorns will then round up to $2 and invest the $0.79 into your account. You can also invest lump sums into Acorns at once ( this is what you would do with the refund) then slowly but surely that money will start compounding and growing beyond your original investment amount.
Sign up here https://acorns.com/invite/HU63EE
Remember investments take time! Let the money sit and grow
4.Take a skill building or certification course
Investing your refund in some form of educational program will not only grow your value and open more job opportunities for you, but it will also allow you to command more pay in your work.
5. Join a micro-loan service
There are platforms out there that allow you to loan money to others and earn interest when they repay you that loan. Essentially you become the bank. Using one of these systems can be a lot more reliable than loaning a friend the money because you can’t guarantee it will be paid back, by when, and most likely won't be getting any interest on top of the loan. Here are 6 thriving Peer to Peer microloan platforms.
Over the years my tax refund has invested into things such as:
Now that you have the knowledge and FIVE different ways to spend your tax refund does that shopping spree still make sense? What is one shopping spree today and then none for the next 12 month vs investing that money and 2 years from now being able to go on shopping sprees whenever you like without having to penny pinch?
“But Georgie, I don't think I can do any of the options above”
Well hello my friend as I mentioned in the beginning, more results are only a Google search or Youtube video away.
Don't have the time for all that but still confused about what your investment plan should be? No problem.
Let's chat schedule a free 15-minute consultation with me and let's help you create a plan. I can even connect you with some financial planners in my circle.
I want you to live a life with more financial freedom and that starts now, don't spend your tax refund… Invest it!
On February 3rd 2019 my book The Art of Getting Sh*t Done was officially published. On February 21st 2019 I held my official book launch event in NYC. This event featured a live interview + Q & A about the book where my good friend and colleague Jan Baker interviewed me. After the interview we opened up the evening for a book signing and interactive photo booth session by my client Regal Photo booth.
The night was amazing getting to connect with family, friends, colleagues, and readers.
AND I HIT 100 book sold as of February 21st 2019.
Book Launch Photo Gallery
Photos Take in Regal Photo Booth Book yours today!
Whew. It's done. My book The Art of Getting Sh*t Done is now available on Amazon and I have to sign then mail out 70 copies that I sold through my pre-order campaign.
How the heck did I do this?
Well it all started with a choice.
In life you have three options, you can be a Dreamer, a Doer… or both. I choose to be both, I love dreaming big and doing bigger. I have all these magical ideas and dreams but I don’t just stop there, I get it done.
Two years ago in November of 2016 after hosting the very first Get Shit Done Summit, I said to myself “I want to share my story, my journey, my adventures, and misadventures”. I started to write the first draft of The Art of Getting Sh*t Done. I would get bursts of creativity and energy and pump out a few pages but that momentum would die down. Bubbles of momentum continued to go and come until Feb 2018 when I finally committed to finishing the book by any means necessary.
On December 31st, 2018, I typed my last sentence, let out a sigh of relief and was DONE. Then on February 4th 2019 when the book went live on Amazon… I was DONE DONE. This journey was stressful, reflective, nerve racking, eye opening, fun, and overall amazing.
Step 1: Making the Decision
The first step in this entire process was making the decision to write the book. I knew I wanted to share my story and I loved to read. I was already an author mainly through blogging and the two ebooks that I wrote. Writing a book that would go to print, was my idea of becoming an Official Author. I decided this was my time and that I would share my story in the form of a printed book.
Step 2: Outlining The Book
Now that I decided that I would write a book. The next step was to create the outline. What the heck would I write about? Since this was a non fiction book I had to choose which adventures and misadventures from my life would I want to feature in the book. I went with an outline that took key moments from my childhood that shaped my perspective such as immigrating to America and my early experiences with Public school. Then I took a couple stories from my adolescent years such as moving to Baldwin, Long Island and becoming pregnant at 16. Then I focused the rest of the book on my entrepreneurial journey and stories while being an adult.
Step 3: Writing the Book
Writing on paper
Although I am a huge techie, this won't surprise those who know me well. Around 50% of the book was written on paper. I love writing. The feeling when pen and paper meet just creates a spark within my creativity. I tried getting behind the computer and typing parts of the book at first but when I had pen and paper it was full blow pedal to the metal.
Transferring from Print to Digital
Because I wrote most of the book on paper I had to get it transferred to a digital document. I knew I could type it up myself but I knew I didn't have the time. I already had a VA working on some other projects for me and her strong suit was writing. I showed her a couple pages of the written book to make sure she could read my handwriting. Once she confirmed we proceeded and she typed up all the hand written pages of the book. She did this unbelievably fast. If I were to take this on myself it would have taken at least 2-3 week.
Setting time to write
We are all busy humans. With a family to take care of, and work commitments I had to make time to write. I brought my pen and notebook with me everywhere. When I got a boost of energy I would just open it and start writing. I wrote on bus rides, while at work, on the plane, anywhere inspiration struck I would just start writing. I found this worked better for me instead of setting specific “writing hours”. I did though set “chapter completion dates” so that I could make sure that I wasn't taking too long to complete a specific chapter. I also wasn't afraid to make extensions or move dates around when life happened and I didn't finish in time.
Staying focused while writing
Having the tools and the time is one beast when it comes to writing the book. Staying focused while writing was a whole other beast. I used a tip I learned from Anthony Frasier's Blog post that talked about a few different writing styles that helped authors to dive into their outlines.
For each of the sections of my outline I made a short summary of what would be discussed in that chapter and the lesson I wanted the reader to walk away with after reading that part of the story.
Each chapter was outlined as:
Then I created a document that went year by year listing all the stories that I could talk about/mention and selecting stories for each.
Every time I was about to start writing I would look at the chapter summary, outline, and the time line so that before I started writing I knew the end goal and what story I would share to get to the end goal.
In the end the key is to find the most effective writing style and hacks for yourself. It doesn't matter how it’s written or when. In the end it only matters if the book actually GETS written.
Step 4: Building my team
When I committed to completing the book, I knew I couldn't do it all alone. I knew that I would need to hire various people at different stages of the journey to get it done. Although I read many blogs, articles, and watched self publishing tutorials, it made more sense to outsource parts of the book to experts.
Mellany P. - She was my editor. She is a professional editor and writing coach. We have been colleagues for a few years now and I have mentioned to her on multiple occasions that I wanted to publish a book. Then when the time came for it to happen she was top of mind. WORK WITH MELLANY
Shannon S - She was my VA and typed up the book for me. We were introduced by a colleague of mine who hired her in the past to do audio transcription. WORK WITH SHANNON
Ose - He was my formatting expert. He formatted the book for Paperback print and Kindle ebook. I connected with him on Fiverr.com a freelancing platform. WORK WITH OSE
I could have spent a lot of time and energy learning how to do these tasks but then that would have significantly delayed the book. I didn’t have funds set aside to do all these things before writing the book. I simply inquired about the costs, set up payment plans where needed, and took on extra gigs/clients to make sure I had the income to pay these service providers for their work. I looked at it as investing into my book.
Step 5: Book Publishing Checklist
My final cover design was an elaborate combination that has a yellow background/book cover with blue and black text. This design came a long way from the original blue book cover that had my photo on it and script style black and white text.
As a designer by trade I decided to design the book cover myself. I wanted to expand on my creativity, but I was also being cheap because I knew other parts of the book I would have to spend money on an expert.
When designing the first cover I was modeling it after a few books I had come across that had the authors image front and center on the cover. After speaking with a colleague and showing her the cover she suggested I removed my image. She stated “Yes these books have the authors face on it, but does that truly impact sales? And is that impact good or bad? Not to mention these people are already well known. You're just starting out and the story, although your’s doesn't really need your face flat and center”. I sat on this advice for a while and then started designing versions of my book cover without my image. I started to design some cover variations that focused on making the text pop more. After a few samples I had come up with a design that I instantly fell in love with.
What did I use to design the cover?
For the original design I used Canva.com a free website that allows you to create graphics online. Then after I made the first design in Canva, I finished up the full cover design, that included the book spine and back, in Photoshop.
Shameless Plug I design book covers over at https://www.gsdsolutions.xyz/store/p41/Logo_Design_.html
The ISBN is the barcode on the back of a book. It is required that every published book have an ISBN. These are purchased online at https://www.myidentifiers.com/get-your-isbn-now . A single ISBN is currently $125 and a bulk buy of 10 ISBN’s are $295. It is suggested that people buy the 10 pack because each version of your book will need its own ISBN. For example, you have a paperback book and a hardcopy book. Then you need two separate ISBN’s. Each time your book is translated into a different language, again you will need another ISBN. ( Note the price for ISBN’s change periodically)
I had my book copyrighted also. This means I legally own the rights to the information and my book as a literary work. You can copyright your manuscript online using this website https://www.copyright.gov/registration/literary-works/ . The price will vary between $35 and $55. ( More in certain cases if you have special features in your book )
Step 6: Branding the book
Branding is simply how people recognize your product/service. I already had a bright yellow book but I also needed to be able to quickly send the book digitally.
First thing I did was get a domain name that would be used to create a page for the book.
Sadly, theartofgettingshitdone.com was already taken. I decided to use the acronym TAOGSD.com (The Art Of Getting Shit Done). This was going well until a friend made an interesting suggestions. She suggested that I check to see if the domain Artofgsd.com was available instead. It was more catchy than Taogsd.com. I searched and artofgsd.com was indeed available. I snagged it and connected it to the book campaign, once the book campaign was over I connected it to the landing page that I created for the book.
For those who aren't super technical what I mean by "connected it" is that I set up a feature called Domain forwarding so that when someone typed in Artofgsd.com in their browser it took them to the pre order campaign located at https://publishizer.com/the-art-of-getting-sht-done/ . Sending them to “Artofgsd.com” was more convenient and easier for people to remember instead of the long Publishizer link. ( Ill talk more details about this pre-order campaign in step 7)
Facebook page - Since I already have business social media accounts and would be promoting the book on those channels as well as my personal social media, I didn't see the need to create whole new channels for the book. Except for one platform..facebook. From doing my research I saw that most books did have their own Facebook pages. I proceeded to create a book Facebook page. This page is used strictly to promote the book and share updates.
Hashtag - I didn't need whole new social media accounts but one thing I did need was a hashtag. This is still a very consistent way that people share/shout out books, entertainers, movies, restaurants etc that they interact with. Most people just use the full name of their book as their hashtag. In the event the full name of your book is already taken, you need to create a variation of you book name and use that as the hashtag. My book title is “The Art of Getting Sh*t Done”. The actual title has a “*” in it and if I tried to put the “*” in my hashtag it would break up the wording. So I decided to use the letter “i” and just spell out the word “shit” for the hashtag which left me with #TheArtofgettingshitdone . When I did my original hashtag research I saw there were already two posts under that hashtag so I created a back up hashtag which was #ArtofGSD. I primarily use the full #theartofgettingshitdone and occasionally #artofgsd. In the end it's up to you. The two posts that were under the hashtag originally were very long ago and have now been moved to the bottom of the feed as I take over the hashtag with book content.
Good Reads page - This step came after the book was live on Amazon. Good Reads is a social platform that allows you to track and rate books that you read as well as see books that your friends are reading/have read.
Since I know millions of people use Good Reads, I made sure to add my book to the line up so that readers can addd it to their “currently reading” log and then leave reviews.
Step 7: Pre-Order Campaign
Mellany introduced me to a platform called Publishizer. This is a platform that allows authors to list their book for free and run a 30 day campaign in efforts to crowd source publishers who would be interested in publishing their book. While the campaign runs regular people can purchase copies of your book. The idea is that the more people purchase your book the more likely you are to gain interests from publishers. ( more pre-order the more proof you have that your book is in demand and people are interested in reading it) Before I started writing the book I knew that I would most likely be self publishing the book but I was definitely open to working with a publisher, if they made me a good offer. The way Publishizer works is that the first thing you do is create a proposal . Your proposal is essentially a break down of your book with the following sections:
Part 1: Synopsis (about 250 words)
This is a short Summary of your book.
Part 2: Outline (about 150 words)
This is an outline of all the sections that your book will have. Your table of content plus a sentence or two about that chapter.
Part 3: Audience (about 250 words)
This is where you break down who the audience and target reader for you book is.
Part 4: Promotion (about 250 words)
This is where you talk about how you plan to promote your book, the size of your current audience, and how you will reach potential supporters.
Part 5: Competition (about 250 words)
This is where you list books that are in your field that would count as competition for you.
Bonus: Sample Chapters (about 2,000 words)
You can include a sample chapter of your book. This is just used as another incentive to get people interested in the book.
Part 6: Create Bonuses
The campaign requires all pre-orders to include a “free bonus”. For example my book sells for $20 paperback and $9.99 Kindle but on the pre-order campaign for $20 readers got 1 Copy of the autographed limited edition of the book "The Art of Getting Sh*t Done", Free eBook copy, Free invitation to the book launch, Exclusive access to updates, and an invite to join my community.
This is just to incentivize people to pre-order. You can have multiple bonuses and various spins on the bonuses. I also had a 10 book and 250 book bonus package that included things like a free workshop, consultation session, acknowledgement in the book, and more.
Part 7: Campaign video
This is a short video pitch that goes over what your book is about. It is at the top of your campaign so potential publishers and supporters can learn more about the book.
Once you complete the proposal you send it in to the Publishizer team. Once reviewed, your campaign goes live and people can now pre-order the book.
Your book doesn't need to be completed or even started for you to put up a proposal. When I put up my book I was about 75% finished with writing the book.
I know you must be thinking then? What’s the catch?
Step 8: Marketing Your Book
For marketing I sent out various email, social media posts, videos, etc to let all my friends, family, followers, colleagues, and my entire network know that “HEY I WROTE A BOOK GO PRE ORDER IT”.
In planned to launch the Publishizer Campaign on December 13th because that was my birthday and I could use my birthday as the first marketing strategy. In the first week of December I started posting on social media that I had a huge announcement to make but I wouldn't be making it until December 13th. This got the attention of many as they inquired to see if i was pregnant again, moving again, starting another business or making some other kind of huge life decision. I continued to drop hints, launch polls on Facebook and Instagram stories with the goal of getting the attention of my community.
Then on my December 13th I went live and made the announcement. I got a good amount of people who tuned into the live stream because they wanted to know what this “Big surprise” was.
I also sent out newsletters, here’s one of them: https://mailchi.mp/d8aa370dc441/most-ends-lead-to-new-beginnings
The first few days after the initial campaign launch I got a decent amount of purchases but sales died down over December holidays. When the new year arrived I pumped up my marketing efforts since the campaign was coming to an end on Jan 11th. I did a social media countdown to let people know everyday how much time was left to support,
I sent out personalized emails to people in my network. Here is a sample of one email :
A friend of mine made the suggestion that I send personalized texts. With texting directly being a tedious act. I thought of ways I could do that same thing but in a more efficient way. I saw that WhatApp had a Broadcast feature where you could send a message to multiple people at once without creating a group text. Since I had around 200 of my contacts, a mixture of family, friends, and colleagues, on WhatsApp I figured this would be a good outlet. I crafted a message and sent out a broadcast. Here is the message:
Good Morning & happy new year!! I am reaching out because I need your help!
My book THE ART OF GETTING SH*T DONE is currently on Pre-Order until next week Thursday January 10th. I currently have 26 pre orders. If I get 500 pre-orders by this date then my book will be pitched to over 150 publishers.
Each copy is only $20. Can I count on you to make a pre-order at ArtofGSD.com ?
Thank you so much in advance for your support throughout this incredible journey.
In all my marketing/outreach I made sure to include:
This made it super easy so that people could get all the basic info about the book quickly.
In the end I secured a total of 70 pre ordered books!
Step 9: Getting the Book on Amazon
Formatting for Kindle and Paperback
When getting your book on Amazon you have to get your manuscript formatted to the size of your paperback book and formatted for Amazon Kindle. As I mentioned previously I hired Ose from Fiverr to handle this for me. He has over 1k reviews and maintains a 5 star rating. I reached out to him before ordering. I was able to explain what I needed and he quoted me based on the length and design of my book. Once I paid he returned the formatted book to me in 3 days.
Submitting on KDP
Once I had the now formatted book files, PDF for paperback and Mobi for Kindle. I set up my KDP account. KDP stand for Kindle Direct Publishing, this is a service offered by Amazon. Previously they had a platform called Createspace but that merged with KDP and now everything is done on the KDP website.
It's super easy to add your book information such as title, genre, categories, prices etc. Then you upload your book cover and manuscript.
Before your book is submitted you get to view and approve an online “proof copy” this just shows you how the book will look once printed and once being read on the Kindle. You can also order a physical proof copy.
I submitted my items Sunday Feb 3rd 2019 and less than 24 hours later on Monday Feb 4th my book was on Amazon.
Normally it can take up to 5 days for your book to get approved. It also can take up to 72 hours for your kindle and paperback copies to be linked. But from my experience the KDP customer service is great, just reach out and they will help you get everything situated. I also ordered some proof copies because I couldn't wait to experience my book.
THAT'S HOW I DID IT
That was the journey that brought me to this point right here, where I am able to share with you how I wrote, published and sold my book. As of today Feb 11th 2019 I have sold 10 copies of my book via amazon ( 5 paperback, 5 kindle ). I have been featured on 4 podcasts where I have been able to talk about the book and my journey and I know many opportunities are coming my way.
I don’t plan on turning this into a course or becoming anyone's writing coach. This blog post and maybe a vlog post is what I will contribute.
Reach out to me if you have any questions ( email@example.com ) If I know the answer I will gladly share the information. If I don't know I'll forward you to a resource that could possibly help.
I am the execution strategist Getting things done is my expertise… I help dreamers become doers by building customized execution plans of how you can reach your goals based on your current resources and circumstances. Then I work with you to get it done! If that’s you then let's chat, you can book some time on my calendly.com/georgiebehumble
Getting someone to write my Foreword
My foreword was written by Anthony Frasier. He was a critical part of my NYC tech ecosystem journey and over the years we became good colleagues. I wasn't sure who I wanted to do my foreword or if I even wanted a foreword. I did some research and decided that having a foreword would be a nice touch on the book. I reached out with a direct email to Anthony letting him know:
He said yes, then I coordinated with him and his team and we got it done!
Setting up a launch party
I love doing events so a launch party isn't required for a new book. I knew from very early that I was absolutely going to have one.
I reached out to a co-working space that I had done many events with in the past. Pitched them the event details, they felt the event would be a good fit for their community and said yes. I created a landing page and started marketing for the launch party. This event will be used to connect with readers, sell copies of the book, and get more overall exposure for the book.
The book writing journey is over but the book marketing journey has just began.
Hopefully a year from now I can write a post called “How to become a best selling Author” until then thank you for reading. I hope this post was helpful and good luck on your book journey!
FOR IMMEDIATE RELEASE
Atlanta, GA - Throughout her entire life being a DOER has been Georgie-Ann Getton-Mckoy’s main priority. From moments such as walking before the age of 1 to being a serial entrepreneur, mother of 2, college graduate, and married by the age of 22. Getting Sh*t Done has been her life mission, which she has succeeded at regardless of all the obstacles that have come her way or the cards that have been systematically stacked against her.
Georgie-Ann has organized her adventures and misadventures into a 190-page memoir style business guide. The Art of Getting Sh*t Done by Georgie-Ann Getton-Mckoy was published on February 4th, 2019 and is now available for purchase on Amazon.
This book was written to show dreamers and doers the beautiful magic and creativity that goes into getting sh*t done. You'll want to read this book if you're either an entrepreneur, creative, innovator or someone who aspires to be one of the above; you're struggling with your to-do-list and things keep getting in your way, stopping you from following through and you’re ready for a change; or, you want to get into a less-dreaming, more-doing state of mind.
Readers can use this book as inspiration! They’ll also learn hacks and processes to boost their productivity and most importantly they'll learn how to maximize any resource they have. This book will be a crazy, yet beautiful roller coaster. Are you ready to Get Sh*t Done?
“If I wanted to learn how to be productive, there was no better teacher than Georgie-Ann. Don’t just read this book and then move on. Take time with it, take notes, meditate on it. In a time of many distractions, those who actually know how to get sh*t done become the jewels of society.”
“The Art of Getting Shit Done is an honest and open account of how one young woman turns life’s unexpected circumstances into opportunities for growth and change. Georgie is raw and real, and offers very valid advice for forging ahead in otherwise daunting life situations. Prepare to be captivated by her loud determination for success and her non-stop pursuit to transform every turn down into a turn up that propels her forward.”
“The Art of GSD is current and reflective, almost as if Georgie-Ann is right next to the reader guiding us step-by-step to getting IT DONE! This book is literally the blueprint for anyone who has been grinding in the startup space for decades, as well as for those who are hoping to do so. Georgie- Ann's life journey in "getting it all done" is a reminder to all, that a non-traditional approach to gaining success can be a WIN WIN!”
ABOUT THE AUTHOR:
GEORGIE-ANN GETTON-MCKOY is an Execution strategist, serial entrepreneur, community builder, speaker, author, & Diversity in Tech Enthusiast. She is a black woman who was born in Jamaica and immigrated the United States at 7yrs old. Most of her life was spent in the Bronx, New York, and Baldwin, Long Island. She loves learning as well as teaching new and creative ways to find solutions to problems. She is here to help others become more productive, execute on their ideas, & go from being a dreamer to being a doer. She currently lives in the Atlanta, Georgia with her Husband, son, and daughter.
THE ART OF GETTING SH*T DONE
by Georgie-Ann Getton-Mckoy
Self Published • Published Feb 4th, 2019 • Price: $20 Paperback
190 pages • ISBN 978-1733667906
Visit www.artofgsd.com to order. Also available as an ebook.
Follow her on Twitter and Instagram at @georgiebehumble or on Facebook at https://www.facebook.com/Georgiebehumble
A live Book Release/Signing Event will be taking place in New York, NY at WeWork 25 Broadway New York, NY 10004 on February 21st from 6 PM - 9 PM.
Attendees must RSVP at www.Artofgsd.com
If you would like to cover the event or interview Georgie-Ann please reach out to firstname.lastname@example.org
Thank you for your time and consideration!
I’ve misunderstood the “upsell from free workshop” model and possibly so have you.
For a long time I would do free events and services hoping these freebies would get potential clients into the door who would then purchase premium products and services.
The idea was to give them a sample then encourage them to buy the whole thing at a premium rate.
This is where I got it wrong.
I had the belief that just by giving the sample it would drive sales. The value was there, I worked hard on it, so of course people would buy my premium offer once the workshop ended. Plus I’ve seen so many people do that and make thousands. So that meant I would too..Right?.. WRONG!
Let me break it down....
There are three reasons someone would be interested in using the free product
⁃ Lack of money to afford products with a fee
⁃ Currently “shopping around” and want test drive the product/service
⁃ Thinks the free product looks cool and could possibly be helpful for them
After much research and personal experiences I have broken down free product users into 5 stages.
Cold - Stranger
This person is in your industry and may have seen other post/share about you or seen you on their discover page. They are not yet familiar with you or what you do just yet. They saw your ad about the free sample and enrolled, about 15% likely to show up.
Cool - Watcher
This person most likely won’t officially follow you or subscribe to anything but they will visit your website and social on occasion. They will “ window shop” around what you have going on. They think what you are doing has potential but is just not for them right now. They saw your ad about the free sample and enrolled, about 35% likely to show up.
Luke warm - Follower
This person will invest in following your content on social media, subscribing to your newsletter, they may even enroll into your free masterclasses/programs. They will double tap and occasionally comment on what you share but a purchase is not really in their plan of action right now. Either they can’t yet afford your rates or they simply don’t want to buy what you're selling. None the less they are very important to helping you gain recognition as they will share with others your content and channels. They saw your ad about the free sample and enrolled, about 50% likely to show up.
Warm - Supporter
This person is most often a family member or a friend who wants to support what you do and help you and your business grow. They may put the product/service to use but most often wont use it to its full potential because they bought it more out of support than functionality. They saw your ad about the free sample and enrolled, about 60% likely to show up.
Hot - Buyer
This person is the sweet spot. They have a demand for the service/product you are offering and you have supplied them with it. They saw your ad about the free sample and enrolled, about 85% likely to show up.
Out of these 5 only 2 will actually buy your service at the end of your free presentation . The others are just not “there yet”.
To be direct: Most of the people who register for your freebie will not bite at your upsell.
When you calculate your conversion rate and see it was only 5% ( or most times less than that) you need to realize that your presentation didn’t do much of the convincing for that group of people. They already had the money to spend or the intention to spend money. They were already warm leads. You just helped them through the final stretch to commit to the purchase. ( Please note that it is possible to convert a cold lead into a buyer but it’s just a very slim chance)
If we go back to economics we see the simple ratio of supply and demand. This 5% already had a demand, you just supplied them with the goods.
After sitting down and clarifying this for myself. I have come to the conclusion that, when it comes to free products or services, if you put them out there you shouldn’t have any expectations beyond sharing your product/service with the world. I personally have put too many high expectations on my free offerings, maybe you have too. Your free offerings may lead to sales but they also may not. Don’t spend too much time building that out because the more likely option is that they won't lead to sales.
Focus on building your sales funnel, your paid offerings, turning your followers into buyers, finding your buyers and other things that have a higher sales conversion rate.
This is all based on my personal experiences, knowledge, and the research that I have conducted to gain more insights on buyer/seller behaviors.
Let me know what you think below in the comments!
From December 11th - Jan 11th I ran a Publishizer Campaign, to crowdsource the first few copies of my book. The platform Publishizer was created to give authors a chance to get readers for their books as well as land publishing deals. The campaign runs for 30 days and Publishers can show interest and individuals can purchase book copies.
I was able to successfully gain the interest of two publishers and sell 67 copies of the book. I have also ultimately decided to move forward with self publishing my book.
My editor Mellany Paynter is the one who told me about the platform and set up the campaign for me. She has been a great support system and coach throughout my book journey. Find out more about her and her services at www.mellanypaynter.com/
Although the campaign is now over, the journey has only began.
The next steps in this adventure is to get my book up on Amazon, print, sign and shipped to the first batch of readers.
My original plans were to only do an ebook and a print book. After many requests I will also be doing the audio version of the book.
My book launch party, and first stop on my book tour will be happening in NYC on February 21st.
I am super excited and can't wait for the next steps of this journey to unfold itself.
Thank you everyone for your support!
After doing events and selling products and services for the last 5 years. I have created a small breakdown of what I see in peoples buying habits based on product price when compared to people interest and attendance
100 RSVP/ interested
17.5 show up
$20 -$50 services/products
50 RSVP/ interested
25 show up
20 RSVP/ interested
19 show up
So after collecting this data. I’ve came up with a hypothesis:
“People say they want free but most don’t value free. People value high cost, exclusive, and luxury priced products and services “
To test this hypothesis for the next 12 months AIN'T NO FREEBIES.
What do you think the results will be?
In Jan 2018 my friend Jadayah and I became accountability partners using the CoJourn Accountability system. CoJourn asks you to set a “Theme” and “intention” for your year. My theme was “Year of the butterfly” because my intention was “Coming out of my cocoon and back into the real world on my terms”. To better understand that I have to take you back to December 2017.
In December 2017, I was in a very dark place. I felt overworked, lonely, unappreciated, and as though I was existing on the terms of others instead of living a life of my own. I had graduated from college, become a 2nd-time mom, and moved over a hundred miles away from most friends and family. I could feel the essence of myself slipping away each day. I didn't want to get out of bed much less leave my room, new projects didn't excite me, I was just not the same “Georgie” anymore.
Silently I was waiting for someone to come and help me find myself again. But deep down I knew the only person who could help me, who could SAVE me, was… ME.
Slowly I started to get out of bed more, started to search in old journals and blog posts to “find myself”. While reading my old journals I reflected on how much I had changed over the years and I realized that I've also matured and grown. Unfortunately, this led me to the conclusion that I wouldn't find 2018 Georgie in these books, I would only learn about who I used to me. I could though, look at the patterns, and trends of when I was the BEST Georgie, what circumstances ( both good and bad) and environments produced the BEST Georgie’s. This new approach helped me to discover a pattern.
When I put myself out into the world on my own terms and just unapologetically asked questions, explored, gave value, took chances, and had fun. I was the BEST Georgie for not only myself but for the others around me. I started with a vision and then created an execution plan of HOW I would reinvent myself and bring forward the best possible Georgie.
Some key elements to this included:
I slowly started to unravel my cocoon. I started to attend events again, host events, do speaking engagements, read and take classes, work with companies that were creating impact, and just say YES to the things that would pour into Georgie being able to produce and provide at her BEST.
Throughout this journey, I feel as though I have finally stepped back into my own shoes. I am creating and putting myself out there while having fun. My stress level and things I allow to stress me have significantly decreased, I have come out of that dark places and embraced the light. I made some of the HARDEST decision about life this year all in the pursuit of being the BEST Georgie.
I can say proudly that I accomplished most of my goals this year, and came out of my cocoon as I planned.
Next Year is going to be my “Year of the Lion”. I am going to be fierce, shine bright, take charge, and lead. I realized that I don't shine as bright as I know I can due to a fear of outshining others, being judged, being “that girl”, but I realize that these are lies I tell myself to stay “ humble”. But I can be humble and also celebrate and blaze my trail of greatness at the same time!
Things I got done in 2018
I often silence my wins. The next part of this post is my attempt to share my accomplishments this year with the world.
Books I Read: 24.5 ( Haven't finished Becoming.. YET!)
Classes I've taken: 2
Udacity - Front End Developer
HBX | Harvard Business School - Entrepreneurship Essentials
Interviews & Talks: 7
Carry On Friends BEING CARIBBEAN IN TECH WITH GEORGIE-ANN GETTON MCKOY & MALCOLM PAUL http://www.carryonfriends.com/being-caribbean-in-tech-with-georgie-ann-getton-mckoy-malcolm-paul/
Young Boss Media Master Plan Season 2 Episode 4: Georgie-Ann Getton Mckoy of Get Shit Done Summit https://www.facebook.com/youngbossmedia/videos/1608107565974772/
Blacks In Tech Interview “Building A Startup While In College” w/ Georgie-Ann Getton-McKoy https://www.blacksintechnology.net/bittechtalk-ep-114-building-startup-college-w-georgie-ann-getton-mckoy/
Secret Birds Caribbean Interview Podcast Episode 68 with Georgie-Ann in the USA via Jamaica. Being a Young, Black, Caribbean Woman in Tech & Entrepreneurship https://secretbirdshq.com/podcast-episode-68-with-georgie-ann-in-the-usa-via-jamaica-being-a-young-black-caribbean-woman-in-tech-entrepreneurship/
Maven.io Conference Digital Storytelling & Disruptive Hacktivism Panel https://www.youtube.com/watch?v=Hnar_JzzrKM&t=64s&index=6&list=PLz3QkMgjk_qDFinQ6HD97IoI-U39PXoM-
East Bronx Academy for the Future Graduation KeyNote https://www.youtube.com/watch?v=xyP4YOTtxKI&t=224s
Echoing Green Future of Work Competition - Top 8
Ebay Startup Cup NY - Top 25
Ignite Caribbean 30 Under 30 - 2018 30 Under 30 Honoree
15 Speaking Opportunities
Read 30 books
Take 3 Classes/Educational Opportunities
This year was a year of growth, making hard decisions, taking leaps of faith, reinventing myself and just stepping into my truth, fully and un-apologetically. Here are 23 lessons I learned while I was 23.
I know that the 24th chapter of this book of adventures called my life will be even more magical and I can't wait to embark on that journey.
Year 24… I’m ready for you!
This Sunday, November 18th I hosted my very first online summit. This is the longest time I have ever been on video. 7 hours 17 minutes and 42 seconds. The technology failed a few times, some speakers had to cancel last minutes, I was exhausted, it felt crazy. BUT I loved every minute of it! I want to express my gratitude and thank you's to all the speakers, attendees, and partners for making this event possible.
I just have a confession to make.
On this blog I plan to share my story while inspiring other humans to follow their passions, dive into the world of entrepreneurship,
and be amazing at everything they do.